In the past I've expressed my appreciation for Heroes here. And I stand behind all of it; its a well executed ensemble that makes it fun to watch tv. What I am really impressed by, however, is the marketing. Ads for Heroes are more fun than complete shows. "Save the cheerleader. Save the world." What was that all about? The whole show was summed up by one line. Thanks to The Superbowl, everyone in America knew that line. Most couldn't say what it meant, even those who watched the show weren't that certain. We all knew who the cheerleader was, but what did she have to do with saving the world? You didn't need to know to enjoy the drama of it all. It was a powerful ad.
And this new ad campaign is just as riveting. It reminds me of a story that Peggy told me recently. The gist was: people get their political tendencies from their parents, just like their religion. So when you wouldn't expect someone to change their religion, why do you think you can talk them out of their politics.
The answer is:
You can't choose your family. But you can choose a side.
2 comments:
I would say that quote sums up our family
Yeah, just be careful hugging Dad. He may steal your powers.
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